A plan for a new 3,645-house precinct near Bell Post Hill that could one day be home to more than 10,000 people has received council support.

Council voted to adopt the Creamery Road Precinct Structure Plan (PSP) and other associated plans at its August meeting last night.

The PSP outlines plans for the proposed Creamery Road precinct, located in the northeast of the Western Geelong Growth Area to the west of Bell Post Hill.

The proposed precinct spans 344.57 hectares, of which 195.717 hectares (56.8%) is developable providing space for approximately 3,645 dwellings to house about 10,200 residents.

It is the first of several PSPs to be completed for the Northern and Western Geelong Growth Areas.

Combined, these two growth areas constitute the largest greenfield planning project in regional Victoria, with a projected population of 110,000 new residents.

A PSP ‘zooms in’ on a precinct and sets out the future locations for housing, shops, infrastructure and community facilities.

These include schools, sporting fields, childcare and early learning centres, arterial roads and transport corridors, major intersections, storm water drainage, shared paths, bridges, parks, open spaces and nature reserves.

The Creamery Road PSP also features a Clever and Creative Corridor – a tree-lined boulevard that prioritises public transport, walking and cycling between key community facilities such as schools, activity centres and recreation reserves.

Other innovative features of the Creamery Road PSP include:

• social housing,
•  smart city technology,
• environmentally sustainable design,
• net zero carbon requirements, and
• tree canopy targets.

Council also adopted the Creamery Road Development Contributions Plan and Native Vegetation Precinct Plan during its meeting last night.

The former outlines the financial contributions required from prospective developers to support community infrastructure, while the latter outlines measures to protect native vegetation.

Council also requested that the Minister for Planning consent to the exhibition of the PSP, which will allow the public to make submissions in response to it.

Exhibition is expected in late 2024. 

Mayor Trent Sullivan 

This structure plan is an exciting next step for the future growth of Greater Geelong.

An incredible amount of thought and planning has gone into creating this structure plan and I thank council officers for their countless hours of work.

City Planning and Heritage portfolio chair Councillor Jim Mason

I applaud the inclusion of the Clever and Creative Corridor and other innovative features in the Creamery Road PSP.

These innovative components are not typically found in Victorian PSPs.

These innovations will help make the Creamery Road precinct a vibrant, healthy and sustainable place where people love to live.