The Greater Geelong community values

• The contribution of the arts to community vibrancy, diversity, and inclusiveness;
• Spaces that support and celebrate local artists through public exhibitions;
• Modern facilities that allow the region to host world-class events;
• Start-ups and innovation;
• Involvement with local art, music, heritage, contemporary culture and Wadawarrung culture;
• Preserving our heritage and encouraging creative design.

Success will be achieved by

• Investment in a diverse range of local community festivals and events;
• Development of creative industries and a culture of thinking outside-the-square;
• Attracting creatively oriented and artistic industries to the region;
• Creative re-use of heritage assets.