Let's get Geelong wrapped up this Christmas!
Christmas Dress Your Business - Big Red Bow campaign
The City of Greater Geelong is inviting local businesses to get festive and add to our city streets this Christmas by displaying a Big Red Bow on their shopfront, door or window.
Whether you run a café, restaurant, retail store, salon or another local business, a Big Red Bow is a simple way to add a splash of Christmas colour to our streets and help create a festive atmosphere across Greater Geelong.
Register your interest to receive a Big Red Bow and join businesses across the region in spreading Christmas cheer.
Please note: A limited number of Big Red Bows are available in so get in quick! Once all bows have been allocated, registrations will close.
Businesses that received a Big Red Bow in 2025 are encouraged to reuse their existing bow this Christmas. Reusing decorations helps reduce waste and supports a more sustainable approach to the campaign.
New participating businesses will be prioritised when allocating the available bows in 2026.
Bring Christmas to our streets
Help transform Geelong into a festive destination by adding a touch of Christmas colour to your business and the surrounding streetscape.
Get involved your way
Whether you display your bow on a front door, window or shopfront, you can take part in a way that suits your business. There’s no need to create an elaborate Christmas window display but if you want to go full elf mode and create a full window display – go for it!
Be part of a sustainable Christmas
Did you receive a Big Red Bow in 2025? We encourage you to bring it back this Christmas! Reusing decorations helps us make the most of existing resources while continuing to build a festive atmosphere across Geelong.
1. Register your interest
Complete the registration form to request a Big Red Bow for your business.
2. Arrange to receive your bow
Bows can be collected from the Wurriki Nyal Civic Precinct, with delivery options potentially available. Further details will be provided following registration.
3. Display your Big Red Bow
Choose a prominent spot on your business’s door, window or shopfront and help add a festive touch to your street. You’re welcome to incorporate your bow into a larger Christmas display, but this is entirely optional.
4. Share the Christmas spirit
We’d love to see your Big Red Bow in action! Take a photo of your decorated business and share it on social media, tagging @EventsGeelong and @CityofGreaterGeelong.
Highton - Big Red Bows 
Big Red Bows
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