The Business Concierge service provides a dedicated central point for owners and entrepreneurs to ask questions and receive advice on regulatory requirements and the necessary permits needed to start up or grow a business.

Setting up a business can be an exciting time, but understanding the process can be overwhelming.

That’s why we recommend owners contact the Business Concierge team for advice before signing any investment or lease agreement to ensure that the business proposal complies with set up and operational requirements.

The Business Concierge can assist with bricks-and-mortar, mobile, and home-based business ideas.

In 2025, the service received 445 enquiries, representing an increase of 2.7 per cent from the previous year.

The majority of enquiries related to new business proposals, with food and drink being the most common.

The growth experienced by the Business Concierge highlights that Greater Geelong continues to be an attractive place for new businesses to open and expand.

Councillor Emma Sinclair, Deputy Chair of the Women and Community Life portfolio 

We’re committed to helping local businesses at every step of their professional journey.

The success of the Business Concierge program sends a strong message to the community, entrepreneurs, and developers – Geelong is a first-class destination to set up and expand your business venture.

If you’ve got an idea bubbling away, now’s the time to get in touch with our friendly team.

Golden Days Tanning owner Alli Carland 

We got in touch because we had a lot of early-stage business questions and didn’t have a business mentor or clear direction on who to ask.

It was incredibly helpful having one consistent point of contact that we could go back to with any questions.

The follow-up and ongoing support really stood out to me, as it showed a genuine interest in how our business was progressing – this gave us confidence knowing we had someone we could rely on as we grew.

I would absolutely recommend the service, especially for anyone starting out or navigating something new.

To contact the Business Concierge team visit: Business Concierge and permits - City of Greater Geelong