The City of Greater Geelong is developing a marketing framework and activation plan to help encourage participation, visitation, and vibrancy in central Geelong over the long-term.

Feedback is being sought from the community, the Central Geelong business community, and key stakeholders to help develop the marketing and activation plan.

The City wants to work collaboratively with Central Geelong businesses and others to deliver marketing, events and activities to collectively build momentum in city life.

In April, Council voted to include $700,000 in its 2022-23 Budget, to deliver a program of activities and marketing campaigns for central Geelong, and to develop a three-year marketing strategy to inform future funding and activities.

The funding allocation follows Council’s decision in May 2021 to not declare the Central Geelong Special Rate, which had previously applied to 1466 commercial properties in the central business district.

Public feedback will be fed into a three-year activation plan for the delivery of activities in Central Geelong, both by the City and in collaboration with businesses and the community.

Feedback can be provided by completing an online survey and you can also share your idea on how you would attract people into Central Geelong.

Engagement staff will be available at various locations in Central Geelong throughout October to provide the community with additional opportunities to have their say, including incentives and giveaways.

Public consultation runs until 5pm Friday 28 October.

For more information visit Have You Say.

Mayor Peter Murrihy

Working together with CBD businesses to design and deliver activations ensures support from the business community and shared investment in the outcome..

We want to enhance everything that’s great about Central Geelong – from the beautiful waterfront to our food and dining culture – for shoppers, traders and all Greater Geelong residents. Central Geelong is the engine room of our economy, supporting more than 27,000 jobs, and embodying Geelong’s identity and civic pride.

Economic Development Deputy Chair, Councillor Bruce Harwood

We know that Greater Geelong is a unique and vibrant city and we want to make sure that everyone else knows it too. We’re looking to harness people’s ideas to deliver innovative campaigns that drive visitation and spending in Central Geelong.