The 2013 Central Geelong Action Plan an output of the former Central Geelong Taskforce outlined a blueprint for focused action in Central Geelong. The Action Plan was incorporated into the Revitalising Central Geelong Action Plan 2017 in conjunction with the State Government of Victoria. Both Action Plans have at their core the desire to:

• create a smart vibrant thriving liveable and successful 21st century city centre with a strong sense of identity and community;
• bring transformational change to Central Geelong building on its strengths and maximising its opportunities for investment and
• signal an 'open for business' message stimulating all stakeholders to take positive action.

The Action Plans build on investment activity and Central Geelong's foundational strengths of learning health and wellbeing business events entertainment and the waterfront all linking back to the community aspirations of Clever and Creative Council Plan and Vision 2.

The actions involving the public and private sector as well as the broader Geelong community are centered on achieving three principles:

• more people living working learning and playing;
• great infrastructure and
• smart investment.

The Action Plans set a number of measureable targets to 2028 around people living working studying and visiting Central Geelong as follows:

• at least 10 000 people to be living in Central Geelong
• a reduction in ground floor property vacancy rates to 5%
• a 30% increase the number of people working in Central Geelong from 21 000 to 30 000 workers
• an increase in Central Geelong visitation by 40%
• a total student population studying in Central Geelong increase from 4 500 to 10 000 students
• the conversion of 25% of C and D grade office building space (currently a total of 70% of office buildings in the Central Geelong are graded C and D) to A and B grade or to residential use and
• to leverage $10 private capital investment for every $1 of government capital investment.

While these targets are aspirational they are achievable. By monitoring and measuring the transformational changes which will occur within Central Geelong over the next 15 years Council the community and investors can keep abreast of how the Action Plans are tracking and where new opportunities may arise from existing and future investments.