The region is primarily a domestic short - break market with more than 80 percent of travellers from within Victoria.

Of the 6 million domestic visitors 1.6 million stayed for 4.2 million nights and contributed $630 million to the local economy. 4.4 million domestic travellers visited on a daytrip and contributed around $369 million. 57 000 international visitors stayed 1.3 million nights and spent $71 million.

The City of Greater Geelong through a Memorandum of Understanding supports Tourism Greater Geelong and The Bellarine (TGGB) as an incorporated association and an official Regional Tourism Board under the state structure.

The organisation also partners with the Borough of Queenscliffe and Golden Plains Shire as well as attracting support from Visit Victoria.

Driven by a board that includes Council representation industry appointees and skills - based board members TGGB works with 700 tourism businesses across the region to deliver programs in the areas of promotion development and leadership. Their vision is for Geelong and The Bellarine to be a globally recognised destination that delivers world class visitor experiences. The Tourism Greater Geelong & Bellarine website is a resource for industry and stakeholders about the programs delivered by TGGB.

Tourism promotional activity for the region includes programs to target domestic short break visitation to capitalise on the visiting friends and relatives visitation generated by people visiting residents in the region partnership marketing with touring routes to grow international visitation and dedicated programs for conference and corporate events delivered by the convention bureau division Business Events Geelong.

The primary product offer for visitors includes coastal villages of The Bellarine; escapes in nature at Parks Victoria assets like the You Yangs Regional Park and Brisbane Ranges National Park; the bounty of food and beverage growers and crafters highlighted by programs delivered by TGGB like the Bellarine Taste Trail and Moorabool Valley Taste Trail; the culture and dining experiences of urban Geelong; and the schedule of events and festivals across the region.

There are also some niche opportunities around golf cycling and the weddings market.

TGGB promotes the region to visitors via Visit Geelong and the Bellarine and Business Events Geelong engages the corporate event organiser market at Meet Geelong.